Nigel Barlow explores how a deeper understanding of the customer's human needs is necessary to inspire their loyalty. He tackles provocatively and with insight such vital but under-exploited topics as the deeper psychological, creative, and spiritual approaches that are necessary to build a service legend.

"This book is simply brilliant! Is there anything left to say about superior customer service? The answer is obviously a resounding 'yes.' This book proves it!"
Tom Peters

Buy the book at amazon.co.uk

Paperback edition available:

"Nigel's presentation to our top 100 European executives was a contribution of wit and very relevant business observations, thus reinforcing the key message of our meeting. It was a good way of ending the first day lightheartedly in style, but authoritatively in content. Definitely preferable to after dinner speakers."

Colin Brown, Group Director
Conference on Organisational Change, for Reckitt & Colman Europe