Nigel Barlow explores how a deeper understanding of the customer's human needs is necessary to inspire their loyalty. He tackles provocatively and with insight such vital but under-exploited topics as the deeper psychological, creative, and spiritual approaches that are necessary to build a service legend.

"This book is simply brilliant! Is there anything left to say about superior customer service? The answer is obviously a resounding 'yes.' This book proves it!"
Tom Peters

Buy the book at amazon.co.uk

Paperback edition available:

"The conference was certainly one of the very best I have ever attended. I'm sure we can be confident that everyone left the meeting well directed and highly motivated. Thank you for the role you played in 'making it happen' the way it did. The feedback we received from our salesforces on your presentation was excellent."

Eddie Owens, Marketing & Sales Director
Hospital Division Conference, for Janssen-Cilag Ltd