Service Legends

from inspiration to implementation

 

Batteries Included! Creating Legendary Service

Book cover - hardcover

Customer satisfaction is dead! Long live Legendary Service!

Batteries Included! Creating Legendary Service is a "why-to" as well as a "how-to" book, using creativity and imagination to anticipate the customer's unspoken needs. The Batteries in the title are the inspiration, passion, and energy which need recharging to create fabulous service for your customers.

Nigel Barlow explores how a deeper understanding of the customer's human needs is necessary to inspire their loyalty. He tackles provocatively and with insight such vital but under-exploited topics as the deeper psychological, creative, and spiritual approaches that are necessary to build a service legend.

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Buy the book at amazon.co.uk.Book cover - paperback

Paperback edition also available:

What the book is about:

  • New millennium, new needs
    The six I's of legendary service
  • Learning from the future
    Create your own destiny
  • Change the box!
    Dare to be different
  • Develop beginner's mind
    To see your customers anew
  • The power of attention
    Making your customers feel really cared for
  • How to create service 'players'
    And root out the walking dead, cynics, and spectators
  • The human and spiritual laws of service

Batteries Included! Creating Legendary Service: Readers' Comments

"Nigel Barlow's book is simply brilliant! Is there anything left to say about superior customer service? The answer is obviously a resounding 'yes.' This book proves it! Incidentally, heed Barlow's words: 'Legendary' service is a far cry from even 'excellent' service!"

Tom Peters

"After ten years studying best practice, what a joy to find a book that exposes customer service as it really should be, with wonderful vignettes from real organisations to help us appreciate what can be done. A 'must read' for all SOCAP members.'

Tony Mosely, Executive Director
SOCAP (Society of Consumer Affairs Professionals)

"This is one of the most thought-provoking and stimulating books I've read on customer service in a long while. Not only is it an incredibly good read, but it does offer some profound and new insights into that elusive subject - how to create legendary service. I know at least one thousand companies which could benefit from the lessons in this book."

David Freemantle
author 'What Customers Like About You'

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"Thank you for an excellent presentation at our recent Marketing Conference. It did not surprise me that both your sessions scored over 9/10, encroaching on the boundaries of delight. Both sessions had some thought-provoking ideas; presentations are always the most challenging when they force you to look inwards to yourself, and yours certainly did that."

Martin Gisbourne, Marketing Project Manager
European Marketing Conference, for Caradon plc