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Re-Think: How to Think Differently

Nigel Barlow's new book on everyday creativity that can be applied equally to personal or business life, to find a better or different answer to familiar problems. It is accompanied by new conference presentations and creative team sessions.

Re-Think (Noun, verb)

To discover different, better, or new ways of approaching familiar problems and situations
To develop a range of methods of achieving this
To have the courage to put these ideas into practice

Ref. Barlow’s Creative Dictionary, Oxford, 2006.

Yes-But (Noun, verb)

To evaluate and judge an idea even before you’ve fully heard it
An attitude that’s adverse to fresh thinking
Having the mindset of a critic rather than a creator

Ref. Barlow’s Creative Dictionary, Oxford, 2006

To order Re-Think, contact Nigel , or buy Re-Think from amazon.co.uk.

Batteries Included! Creating Legendary Service

Customer satisfaction is dead! Long live Legendary Service!

Batteries Included! Creating Legendary Service is a "why-to" as well as a "how-to" book, using creativity and imagination to anticipate the customer's unspoken needs. The Batteries in the title are the inspiration, passion, and energy which need recharging to create fabulous service for your customers.

Nigel Barlow explores how a deeper understanding of the customer's human needs is necessary to inspire their loyalty. He tackles provocatively and with insight such vital but under-exploited topics as the deeper psychological, creative, and spiritual approaches that are necessary to build a service legend.

Batteries Included! Creating Legendary Service: Readers' Comments

"Nigel Barlow's book is simply brilliant! Is there anything left to say about superior customer service? The answer is obviously a resounding 'yes.' This book proves it! Incidentally, heed Barlow's words: 'Legendary' service is a far cry from even 'excellent' service!"

Tom Peters

"After ten years studying best practice, what a joy to find a book that exposes customer service as it really should be, with wonderful vignettes from real organisations to help us appreciate what can be done. A 'must read' for all SOCAP members.'

Tony Mosely, Executive Director
SOCAP (Society of Consumer Affairs Professionals)

"This is one of the most thought-provoking and stimulating books I've read on customer service in a long while. Not only is it an incredibly good read, but it does offer some profound and new insights into that elusive subject - how to create legendary service. I know at least one thousand companies which could benefit from the lessons in this book."

David Freemantle
author 'What Customers Like About You'