Business clichés

• Characteristics of a legendary service provider
• Customer-focussed or inwardly-focussed?
• Inspiring quotes

Index of business clichés

1. "What gets measured gets done"

Business cliché #1: "What gets measured gets done"

Does this idea really make sense?

You'll need to think both/and here:

• both that it's important to measure to track performance
• and that the most significant things that get done both in life generally and in business are entirely subjective and have no external measurement criteria, such as:
  • fulfilling our potential
  • raising a family
  • expressing ourselves creatively.

Also: This cliché induces an over-emphasis on tangible/visible outputs which research has shown are of least importance to the customer, at least as factors likely to differentiate your product or service.

Bottom line: Scrap it!

Links to other learning topics:

• Characteristics of a legendary service provider
• Customer-focussed or inwardly-focussed?
• Inspiring quotes